In Battling Identity Fraud, Finding The (Synthetic ID) Devil Behind The Details

Digital DNA. Perhaps the last and best hope in the battle against ID fraud – the kind that brings ruin to credit reports and billions of dollars in losses to card companies and merchants.

News Monday that the Consumer Financial Protection Bureau has walked back from a full-tilt investigation into the Equifax breach brought to mind the personal data of hundreds of millions of people that is now floating across the Badlands of the Dark Web.

And so the latest installment of Data Drivers could not be more timely, as PYMNTS’ Karen Webster and GIACT EVP of product David Barnhardt delved into how identity fraud has progressed, where it might be headed and what conscientious consumers and companies can do in a brave new world where losses are in the billions and victims are in the millions.


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